12月3日，细雨润上海。中国品牌战略论坛如期举办。

Good morning Ladies and Gentlemen:

Welcome to this event “Brand Protection Strategy China”, I am Michael Ding from ABB, and take lead IP operations in Asia, Middle East and Africa region. I also take lead ABB global anti counterfeit activities. As partner of WTR, I am very glad to be invited and have the opportunity to do the opening speech on behalf of QBPC today. 

First, let me give you a very brief introduction of QBPC. QBPC was established in 2000, and now has 192 members, we are “member share & member driven” association, focus on IP legislation, IPR enforcement and IP awareness promotion, especially in brand protection related area. QPBC act as very important bridge between brand owners and various IPR stakeholders, including China central and local government authorities. 

When first look at today’s subject, “from brand protection to value creation”, I am very excited, because this is what we are pursuing, no matter as an in house IP, or external firms or even relevant government authorities.

We are now is the era of VUCA (Volatility, Ambiguity, Complexity Uncertainty). In general, it means the world changing so fast, business encounter a lot of challenge. How brand protection can contribute more value to business is something that we need to do more study and should focus on.

When you discuss with business about trademark or product name application strategy in China, have you thoroughly considered and communicated competitive trademark situation with business?

When you plan how many criminal or administrative actions that you will conduct against counterfeiters, or litigation you will initiate against infringers, have you considered what will be business reaction when you report such statistics or the value added to them?

 When you worked with external firms as well as IP enforcement authorities, have you considered what is the best strategy and cost-effective approach to be taken?

 How to set up the right on-line and off-line brand protection strategy, including offensive and defensive, to support your business growth

Have you keep close eyes on the legislation and judicial changes and update, e.g. anti-unfair competition law, e-commerce law, potential amendment on trademark law, etc, and provide constructive suggestions?

After went through today’s agenda, I am really pleased to see that most the topics that I just mentioned will be covered today. I am confident that you will think it is valuable to spend one day here, to exchange and learn from each other. Wish you all have a great event. Thanks.

       五个议题，发言嘉宾从理论谈到实践，从个性说到共性，从经验总结到技巧。知保君看到发言嘉宾中有很多是品保委会员，不禁感慨品保委真的是藏龙卧虎！

         期待明年再见！

——转载自QBPC品保委